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June 9th, 2011
Our primary objective is to reduce the amount of electronic waste going into landfills. Our secondary objective is to minimize the carbon footprint of our company as much as possible by recycling as much as we can.
We’ve found there are several ways to reduce the amount of electronic waste going into landfills.
1.) Increase the Gadget’s life cycle – By increasing the life cycle of a gadget, consumption (and subsequently waste), is reduced by delaying an individual’s refresh rate of technology. Let’s say for example that you have a 1st generation phone that breaks and you have it repaired rather than buying a 2nd generation phone. Therefore, you postpone your purchase of a new phone to a 3rd generation. Eventually, rather than having three generations of phones entering a landfill, only a 1st generation and a 3rd generation phone have the possiblity to enter a landfill as a result of your decision to repair. This effectively reduces your e-waste by 33.33%.
2.) Initiating Electronics Recycling programs – We’ve partnered with ISO 9001 and ISO 14001 companies to properly dispose of and recycle electronic waste including LCD screens, logic boards, batteries, crts, etc… We’ve also setup a system where customers can send us their electronic waste for proper disposal. Customers can either bring their old electronics in to our storefront or mail them to:
3.) Sell Your Gadget Program – We’ve started an electronics buyback service via our Sell Your Gadget program. This program which was started in March of 2011 has already purchased over $50,000 worth of gadgets from customers and saved over 200 gadgets from ultimately ending up in landfills. We believe this program will do nothing but grow from here on out. The more it grows, the more gadgets we can save from ultimately ending up in a landfill.
4.) Repurposing – We’ve had several projects aimed at repurposing electronic parts such as our current line of Mac Jewelry. If you’ve got a repurposing idea, we’d love to hear it.
5.) Company Recycling Program – We’ve also initiated a company-wide recycling program to recycle non-electronic items such as corrugated boxes, bubblewrap, paper, aluminum and plastic.
There’s still more to do, but we feel we’re on the right track. If you’ve got ideas on how we could go greener, we’d love to hear your thoughts.
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